In 2023, WNBA betting experiences a surge on Arizona sports betting apps.

The longstanding belief that Arizona sportsbooks see a decline in activity during the summer months may be changing, as WNBA teams continue to drive higher levels of betting engagement.

During 2023, FanDuel Sportsbook Arizona and BetMGM Sportsbook Arizona experienced record-breaking levels of WNBA betting activity, indicating the increasing popularity of the premier women’s basketball league in America.

During the 2023 season, FanDuel Arizona experienced a notable uptick in WNBA betting, with a 100.8% increase in betting handle and a 163.4% rise in bet count. The number of first-time WNBA bettors also rose by 86.8%. Furthermore, 66 regular season games reached over $1 million in handle, and three games surpassed $2 million. These figures mark a nearly sevenfold growth compared to the previous season.

In an email to yengols.com, Jennifer Matthews, Vice President of Brand Strategy at FanDuel, highlighted the rise in WNBA betting on their platform as a sign of the increasing excitement around women’s sports. FanDuel is committed to offering unique ways for fans to engage with women’s sports through their sportsbook. By partnering with the WNBA to promote the WNBABet tab on their site, FanDuel seeks to educate fans on betting opportunities for league games and help further the growth of the sport.

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Women’s Basketball Betting Up

BetMGM Sportsbook Arizona saw a notable uptick in WNBA betting during the regular season, with a 27% increase in wagers on the league’s games in 2023. This rise is consistent with the overall trend of greater interest in women’s sports betting by the brand.

In 2023, BetMGM witnessed a significant 40% surge in bets on women’s tennis and golf, with the Women’s World Cup emerging as the most popular event in the company’s history. The NCAA Women’s Basketball Tournament also saw a 30% increase in handle compared to the previous year. Seamus Magee, a sports trader at BetMGM, expressed in a press release that the company is expecting further growth in the 2023 WNBA playoffs, especially if the Las Vegas Aces and New York Liberty reach the finals.

Magee eagerly anticipated the possibility of a finals showdown between the New York Liberty and Las Vegas Aces, predicting that it would generate a lot of buzz. He stressed the importance of one of the top contenders, either the Liberty or Aces, winning the championship. Magee pointed out that betting interest is on the rise as the playoffs progress, citing the growth of legal sports betting and the WNBA’s popularity during the regular season.

The WNBA experienced a notable 27% surge in betting activity on BetMGM Sportsbook Arizona, outpacing both the MLB (18%) and NHL (25%). Despite a lackluster performance by the Phoenix Mercury in 2023, who have a partnership with Bally Bet for Arizona betting apps, the WNBA seems poised for a bright future across the country.