New trends are emerging as the Arizona sports betting market enters its eighth month.
After more than seven months and $2 billion in wagers, the Arizona sports betting market appears to be developing.
Since being introduced on September 9, a clear divide has emerged in Arizona between the successful and unsuccessful in sports betting, as evidenced by the record-breaking January handle report from the Arizona Department of Gaming.
These are the sports betting trends that have been observed in Arizona since its launch 200 days ago.
Top Performers in Arizona Sports Betting Handle
Arizona sports betting has been booming since its launch in September, with four mobile sportsbooks bringing in over $300 million in handle. The latest figures from the ADG show that this success has continued into January.
| ⭐️ DraftKings Sportsbook | $716.9 million |
| ⭐️ FanDuel Sportsbook | $565.5 million |
| ⭐️ BetMGM Sportsbook | $467.9 million |
| ⭐️ Caesars Sportsbook | $321.1 million |
Top Four Leading Sports Operators Surging Ahead of Competition
For the past few months, four Arizona betting apps have held the top position in the state’s marketplace.
The combined total wagers from BetMGM Arizona, Caesars Sportsbook Arizona, DraftKings Sportsbook Arizona, and FanDuel Sportsbook Arizona have exceeded $2 billion, representing more than 90% of the state’s overall betting activity.
The operators coming up next in Arizona include WynnBET, BetRivers, TwinSpires, Unibet, SuperBook, and Fubo Sportsbook.
Between September and January, the group accumulated almost $109 million in wagers. WynnBET Arizona and TwinSpires Sportsbook were the only two operators from the group to launch their sports betting services in the initial month.
WynnBET Arizona has emerged as the top contender in the secondary group, with almost $83 million in handle generated since its launch, solidifying its position as the frontrunner among Vegas operators.
Following closely behind is BetRivers Arizona with $13.131 million, TwinSpires Arizona with $7.485 million, Unibet Arizona with $3.356 million, SuperBook Sports Arizona with $1.186 million, and Fubo Sportsbook Arizona with $487,708.38.
The ADG will publish February’s numbers, the first report to include data from all 18 licensed operators in the market. Hard Rock Sportsbook, Bally Bet Arizona, and Betway were the last to launch, starting in late February.
In the middle of February, Betfred Sportsbook, Golden Nugget, and Desert Diamond Casino all began operating.
Currently, Bally Bet is exclusively available in Arizona through its Android app, while Hard Rock Sportsbook is working on launching its desktop site. However, both Apple and Android apps are already available for Hard Rock Sportsbook.
Operators’ Perspectives on Arizona’s Market
Despite the wide range in size among operators in Arizona, the state still offers great potential for growth and success.
A spokesperson from WynnBET Arizona told yengols.com that the renowned Vegas company has quickly made a significant impact in the market over the past eight months, consistently generating more than $10 million in wagers each month since their debut.
WynnBET is thrilled to have formed strong relationships with its Arizona customers since launching in September. The company has provided exciting opportunities for Arizona clients, including VIP access to exclusive events at Wynn & Encore Las Vegas, Shaq’s Fun House in Los Angeles during Super Bowl weekend, and Wynn Field Club at Allegiant Stadium. Moving forward, WynnBET is dedicated to finding innovative ways to continue delighting and entertaining its valued Arizona players throughout the 2022 sports calendar.
Jay Kornegay, VP of race & sportsbook operations at SuperBook Sports Arizona, expressed the company’s excitement about the positive reception from Arizona customers since launching in the state.
SuperBook Sports was launched just before Christmas, meaning they have only been operational for one full month during the time frame mentioned in the ADG.
Kornegay predicts that 2022 will be a pivotal year for the operator as it increases its brand awareness in Arizona and other states in which it currently operates.
Kornegay mentioned in an email to yengols.com that Arizona is the third state, after Nevada, where SuperBook has operated. The launch of Arizona on Dec. 14, 2021, has been the most successful compared to the initial stages in the other two states.
The number of tickets being sold is an important metric, and we have observed a higher rate in Arizona compared to other states. Although we are unsure of the precise cause of this uptick, it is a promising trend for us and other operators. The SuperBook will be introduced in Tennessee shortly, as well as in a few other locations before the year’s end. As we gather more data, we expect these crucial performance indicators to become more insightful and significant.
Deliah Mathieu, of Fubo Sportsbook, was excited about the company’s anticipated success in the coming year.
Mathieu pointed out that Fubo Sportsbook and SuperBook Sports were both launched in December, so their combined bets have not yet reached their peak during the period mentioned by the ADG.
In an email to yengols.com, Mathieu detailed our objective of elevating the sports and entertainment experience for fans by merging our sportsbook with the fuboTV live TV streaming platform. We predict that this unique strategy will boost revenue by tapping into our current streaming TV subscriber base, leading to higher acquisition, retention, and advertising earnings while keeping marketing costs low.
Even though our betting platform is new, having launched in Iowa and Arizona in Q4 2021, we are already seeing positive signs of how the sportsbook and video experience are working together effectively. Users who subscribe to both video services and play on the sportsbook are making more bets on average and are more likely to stick around compared to those who only use the sportsbook.
We are only scratching the surface of merging our sportsbook with live TV streaming, and we look forward to further enhancing these capabilities as we roll out additional features down the line.
TwinSpires Arizona and Rush Street Interactive did not provide comment by the deadline, while Unibet Arizona indicated that they will refrain from commenting until their quarterly report is released on April 28.
SHARE THIS ARTICLE
Author
Peterson Christopher has spent more than seven years reporting on sports and sports betting in Arizona for publications like ArizonaSports.com, the Tucson Weekly, and the Green Valley News. He now holds the position of lead writer at yengols.com.
As mentioned by leading media sources like: