The Suns front office continues to recognize the ongoing value of their partnership with FanDuel.
In Game 1 of the Phoenix Suns vs. L.A. Clippers on Sunday, the passionate fanbase of over 17,000 orange-and-purple clad fans was clearly visible.
Engagement has been a fruitful endeavor for Suns Executive Vice President and Chief Financial Officer Dan Costello, showing success both on and off the court.
Costello notified yengols.com that leading up to Game 1 against the Clippers, there was a notable rise in attendance (with Sunday marking the team’s 75th consecutive sellout) and television viewership for the franchise.
Costello credits much of this success to the Suns’ collaboration with FanDuel Sportsbook Arizona, formed in 2021.
Costello stated that betting has greatly influenced the franchise, providing fans with the opportunity to feel excitement and involvement throughout games as they eagerly await key moments, like the first basket and other thrilling events.
Our priority is captivating and delighting our audience. We excel at delivering a superior experience, and FanDuel amplifies that experience in the arena.
Providing top-notch experiences for fans.
Costello feels that the real standout of the 2022-23 season was the rise in fan interaction, overshadowing the Suns’ major trade for Kevin Durant. While Arizona NBA betting platforms may have been fixated on Durant, Costello views the surge in fan engagement as the main narrative.
Costello emphasized the importance of connecting with fans in the digital age by engaging with them on platforms where they are most active.
The employees of FanDuel Sportsbook Arizona, led by Jeffrey Brogan as the General Manager of the Footprint Center facility, are crucial to the success of the operation.
Brogan enthusiastically discussed the partnership with the Suns, highlighting their mutual commitment to providing diverse opportunities for fans to engage with the game. He conveyed his excitement in an interview with yengols.com ahead of Sunday’s game.
He highlighted the flexibility of the Footprint Center sportsbook in accommodating a range of events, such as allowing customers to take 3-point shots on the court, as an example of the advantages of the Suns-FanDuel collaboration.
Brogan emphasized that the Suns are an exceptional partner, with a unique and unparalleled relationship. He believes they can offer customers events and experiences that are unmatched by any other company in their industry.
I am confident that our partnership is strengthening and I want to highlight how incredible the Suns have been as a partner. They are truly outstanding.
Costello believes that the developing partnership between the Suns and the operator’s online betting platform demonstrates the significance of the agreement, as it allows fans to interact with the game in unprecedented ways.
Costello highlighted the lively atmosphere of the FanDuel Sportsbook in the arena on Sunday afternoon as a perfect illustration, allowing fans to transform game day into an all-day festivity.
Costello stated that the communal aspect of the game has become a crucial part of the overall experience at Footprint Center. He emphasized the focus on creating a sense of community among fans through cheering and enjoying time together.
FanDuel Sportsbook is the perfect partner for us as it aligns perfectly with our objectives.
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Author
Peterson Christopher has spent over seven years immersed in the Arizona sports and sports betting scene, having worked for prominent outlets such as ArizonaSports.com, the Tucson Weekly, and the Green Valley News. Currently, he is the primary writer at yengols.com.
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