The Diamondbacks’ potential World Series appearance could have a significant impact on sports betting in Arizona.

Although the Arizona Diamondbacks did not secure their second World Series championship on Wednesday night, their impact on the state’s sports betting industry is expected to endure for a considerable amount of time.

Arizona sportsbooks profit from successful World Series run

The D’backs’ surprising path to the World Series, beginning the playoffs with a record of 84-78 and championship odds of +5000, is sure to bring a new level of excitement to Arizona’s sports betting community.

If Arizona is able to exceed the total handle of $618.57 million from last year, October 2023 has the potential to compete with March 2022 ($690.979 million) and March 2023 ($644.763 million) as the state’s highest single-month handles on record.

Brendan Bussmann, managing partner of B Global, suggests that the team’s World Series victory may have a considerable impact on Arizona’s October betting figures, thanks to their collaboration with Caesars Sportsbook Arizona and the expanding betting industry in the state.

Bussmann characterized it as a market where the team has direct access to the venue outside the stadium with Caesars, while FanDuel is located just a block away at the Arena. He labeled this arrangement as a successful triple play.

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Arizona emerges victorious

Officials at the Arizona Department of Gaming are predicting that the D’backs’ World Series run will lead to an increase in betting totals for October, and the official numbers are expected to be published later this year.

O’Brien told yengols.com that while the October event wagering figures have not been disclosed, the Department has noticed increased levels of wagering during previous major sporting events such as March Madness and the Super Bowl. Given this pattern, it is highly likely that the D-Backs’ postseason success could result in a rise in wagering activity in Arizona.

Daniel McIntosh, a Teaching Associate Professor at Arizona State University, predicts that fans from nearby states like Texas and California, where sports betting is not yet legalized, will flock to Phoenix for the playoffs. This surge in visitors is likely to increase betting activity on Arizona betting apps and in-person sportsbooks.

McIntosh wondered if the D’backs and Suns, with retail facilities located near or within their downtown venues, might see a boost in business from the convenience of having sportsbooks close to the main hub of activity. The FanDuel Sportsbook Arizona, in partnership with the Suns, operates a retail location at the Footprint Center.

McIntosh is intrigued by the increasing popularity of sports betting, particularly the differences between traditional in-person betting and mobile/online platforms. He is keen to observe the performance of Caesars and FanDuel in comparison to competitors that do not have physical locations in urban areas, in order to assess the influence on their success.

Operators are feeling excited for the World Series.

Dan Shapiro, the Chief Development Officer of Caesars Sportsbook, reported a substantial uptick in online and in-person betting activity at their downtown retail location. He also noted a significant increase in food sales at their Caesars Sportsbook at Chase Field venue.

Shapiro told The Arizona Republic that the NLCS last week had some record-breaking days, with increased fan engagement around the Diamondbacks and the World Series leading to a surge in betting activity.

Bussmann, an experienced figure in the sports betting and iGaming sector, remains optimistic that the surge of visitors from non-gambling states such as Texas during the D’backs’ World Series run could pave the way for legalized wagering in those regions. Should this materialize, the implications of the D’backs’ triumph would extend beyond mere TV ratings or social media interactions.

Bussmann proposed that Texans attending the World Series in Phoenix may have wagered on their team, and he is optimistic that they will bring that energy back to Texas to advocate for the legalization of sports betting.