Arizona’s betting market advances with Desert Diamond Deal

On Monday, Desert Diamond Casinos & Entertainment added a new piece to the puzzle of Arizona sports betting by announcing their sportsbook operating partner.

In August, the Arizona Department of Gaming granted a license to the Tohono O’odham Nation’s enterprise, making it one of ten tribes in Arizona to receive this approval.

Desert Diamond revealed in a press release Monday that it has entered into a partnership with Kambi Group, a Malta-based operator, to introduce sports betting at its Tucson, Glendale, and Sahuarita locations. Furthermore, the collaboration will also see the launch of an online sportsbook in the fourth quarter of 2021.

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What is Involved in the Partnership

The collaboration between Desert Diamond and Kambi Group, a top provider of odds compiling, customer intelligence, and risk management solutions for casinos, allows Kambi Group to enter the competitive Arizona betting apps market.

Furthermore, the Tohono O’odham Nation has been given permission to use Kambi Group’s kiosks and “Bring Your Own Device” technology, which Desert Diamond Casinos & Entertainment CEO Mike Bean hailed as a groundbreaking development in a recent corporate statement.

Bean was thrilled to announce the signing of a multi-year agreement with Kambi, a renowned company in the global sportsbook industry. This partnership will enable Desert Diamond to leverage its esteemed brand to provide customers with an exceptional sports betting experience across multiple platforms.

Kambi Group CEO Kristian Nylén viewed the decision to partner with Desert Diamond to offer online casino games to customers in Arizona as straightforward and uncomplicated.

Nylén expressed his pride in partnering with Desert Diamond Casinos & Entertainment in the press release, emphasizing how this collaboration further strengthens Kambi’s already strong relationships with tribal casino operators. He also discussed his enthusiasm for working closely with them to deliver exceptional sports betting experiences to both in-person guests and online users in Arizona.

Current Status of the Arizona Sports Betting Market

Nine out of the 18 operators licensed by the Arizona Department of Gaming have begun operations as of Monday.

The organizations that have initiated sports betting operations in Arizona include:

• BetRivers Arizona has formed a partnership with the Arizona Rattlers.
• BetMGM Arizona has teamed up with the Arizona Cardinals and the Gila River Community.
• Caesars Sportsbook has teamed up with the Arizona Diamondbacks.
• TPC Scottsdale and the PGA Tour have teamed up with DraftKings Sportsbook Arizona.
• FanDuel Sportsbook Arizona has teamed up with the Phoenix Suns.
• Phoenix International Raceway/NASCAR teamed up with Penn National Interactive/Barstool Sports.
• TwinSpires Sportsbook Arizona has partnered with the Tonto Apache Tribe.
• Unibet Arizona has partnered with the Quechan Tribe.
• WynnBET has formed a partnership with the San Carlos Apache Tribe in Arizona.

The people who have received licenses in Arizona but have not yet started are:

• Kambi Group and the Tohono O’odham Nation have entered into a partnership.
• Bally’s and the Phoenix Mercury have partnered together.
• Fubo Gaming has teamed up with the Ak-Chin Indian Community for a partnership.
• Betfred Arizona has teamed up with the Ft. McDowell Yavapai Nation to bring exciting gaming experiences to the area.
• Golden Nugget and the Hualapai Tribe have formed a partnership.
• SuperBook Sports, in collaboration with the Fort Mohave Indian Tribe
• MaximBet and the White Mountain Apache Tribe have joined forces in a new partnership.
• Bet365 (TBA)
• Navajo Nation (TBA)
• Arizona Coyotes (TBA)

BetRivers was the latest operator to launch in the state when its online site went live on October 22nd.

In mid-October, Fubo Gaming representatives reaffirmed their plans to launch in Arizona by the end of 2021.