SuperBook Sports has launched in the Arizona sports betting market with a soft opening.

SuperBook Sports Joins Arizona Sports Betting Market With Soft Launch

SuperBook Sports made a significant debut in the Arizona sports betting market the week leading up to Christmas.

The company quietly introduced its new location in Arizona over the weekend, with the official Grand Opening set for Dec. 27-Jan. 3.

The Arizona Department of Gaming awarded one of the 10 sports betting licenses to SuperBook Sports in partnership with the Fort Mohave Indian Tribe. This marked the seventh tribe to officially launch their sports betting operations.

Fubo Sportsbook, in collaboration with the Ak-Chin Indian Community, officially debuted in Arizona on Monday.

The Navajo Nation, San Juan Southern Paiute Tribe, and Hualapai Tribe are the final three tribes awaiting the launch of their sports betting operations, with partnerships yet to be announced for the Navajo Nation and the San Juan Southern Paiute Tribe, and the Hualapai Tribe partnering with Golden Nugget.

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Information about SuperBook Sports that you should be aware of.

The newest betting app operator in Arizona originated in Las Vegas in 1993 and has expanded its operations to include Colorado and New Jersey.

The main attraction of SuperBook Sport is its prime location at Westgate in Las Vegas, proudly holding the title of the world’s largest sportsbook.

Additionally, the company operates a retail store in Black Hawk, Colorado, spanning 7,000 square feet and nestled in the picturesque Rocky Mountains.

Kristin Mackey, head of marketing for SuperBook Sports, stated in an email to that the company prioritizes providing a top-notch user experience by starting with a soft launch in each market. This strategy targets early adopters like friends, family, and loyal customers, helping to streamline marketing efforts and ensure a positive reception of the product. SuperBook Sports is currently in this phase and plans to officially launch their product during the grand opening week starting on December 27.

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Who has not yet launched in Arizona?

Every day, the number of licensed operators in Arizona who have not yet started operations is dwindling. Only five remain: the three tribes previously mentioned, the Phoenix Mercury (Bally’s Arizona), and the Arizona Coyotes (partner to be determined).

The Coyotes have confirmed that they will comply with the ADG’s 180-day mandate by ensuring that an operator is operational.

Bally’s Arizona assured last week that the operator is still scheduled to launch in early 2022.

Attempts to reach the Navajo Nation’s gaming commission and Golden Nugget were not successful.



Peterson Christopher

Peterson Christopher has over seven years of experience covering sports and sports betting in Arizona, with previous roles at, the Tucson Weekly, and the Green Valley News. He currently holds the position of lead writer at

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