MaximBet and the White Mountain Apache Tribe have partnered to form an alliance in Arizona.

MaximBet & White Mountain Apache Tribe Form AZ Partnership

MaximBet, a sports betting platform created by Maxim men’s magazine and the Carousel Group, has partnered with the White Mountain Apache Tribe to introduce sports betting in Arizona, marking their 13th collaboration in the state.

The company announced in a press release on Thursday that the agreement could include the installation of a sportsbook at the Hon-Dah Resort Casino in Pinetop owned by the tribe.

MaximBet is expanding its operations to Arizona, making it the fifth state where the company is operating or planning to launch. The company has already launched in Colorado in September and is awaiting regulatory approvals to launch in Iowa, Indiana, and New Jersey.

The Carousel Group, a private sports betting and casino operator, teamed up with Maxim, the modern men’s magazine and media company, to launch MaximBet in April. This innovative online platform offers users the opportunity to place sports bets and play casino games in the US and worldwide.

Daniel Graetzer, CEO of MaximBet, expressed his excitement about the partnership with the White Mountain Apache Tribe to bring MaximBet and the prestigious Maxim lifestyle to Arizona. He believes that Arizona’s passionate sports community will be captivated by their user-friendly app, exceptional customer service, and exciting live events planned for the state.

MaximBet and the tribe are in the process of obtaining a license from the Arizona Department of Gaming. The department will reveal on Aug. 16 the recipients of the licenses. As per an email from the ADG, there have been a total of 25 applications for gambling purposes, including 10 from professional sports teams/groups and 15 from tribes.

Brent Kurth, the general manager of Hon-Dah Resort-Casino, is excited about the partnership with Carousel Group and MaximBet to introduce a unique sports betting product in Arizona. He emphasized the importance of this collaboration in bringing in essential revenue for the White Mountain Apache Tribe and ensuring economic security for its 17,000 members.

In Arizona, there are 24 Class III Native American-owned casinos operated by 16 tribes. The competition for sports betting licenses is expected to be fierce as there are only 10 licenses available.

According to a recent survey by, Arizona residents have shown a significant interest in participating in betting activities within the state.

The state intends to grant licenses to 20 sportsbook operators, consisting of 10 professional teams/venues and 10 tribes, with the aim of starting its market on Sept. 9, aligning with the beginning of the 2021 NFL season. The ADG has verified that they are progressing as planned to meet this launch deadline.

Other AZ Partnerships

Numerous partnerships have been revealed among sports betting operators. Here is the updated roster:

Pro Teams/Venues

  • The Gila River Community has partnered with the Arizona Cardinals and BetMGM.
  • Arizona Diamondbacks Caesars Sportsbook;
  • Phoenix Suns and FanDuel;
  • Phoenix Mercury and Bally’s;
  • The PGA Tour at TPC Scottsdale partnered with DraftKings.
  • Barstool has partnered with NASCAR and Phoenix International Raceway.


  • PointsBet Sportsbook and Cliff Castle Casino Hotel, both owned by the Yavapai-Apache Nation, have joined forces to offer thrilling sports betting options to their customers.
  • Apache Gold and Sky casinos, operated by the San Carlos Apache tribe, have teamed up with WynnBet Sportsbook for an exciting partnership.
  • The collaboration between William Hill/Caesars and Harrah’s AK-Chin Casino;
  • Both TwinSpires and Mazatal Hotel & Casino are owned by the Tonto Apache Tribe.
  • The Arizona Cardinals have joined forces with the Gila River Indian Community and BetMGM in a partnership.
  • BlueBet and the Colorado River Indian Tribes have collaborated to form a partnership.
  • Betfred USA Sports and the Fort McDowell Yavapai Nation have joined forces in a partnership.


Peterson Christopher

Peterson Christopher has over seven years of experience covering sports and sports betting in Arizona, working at, the Tucson Weekly, and the Green Valley News. He now holds the position of lead writer at

As cited by leading media sources, such as: