Matt Primeaux from Hard Rock stated that the company will not purchase market share at an unreasonable price.

Hard Rock’s Matt Primeaux: Company Won’t Buy Market Share at Irrational Price
Fact Checked by Young Ruth

Hard Rock Digital officially entered the Arizona betting market last week with a partnership with the Navajo Nation.

Hard Rock Digital’s recent expansion into Arizona strengthens its existing presence in Virginia, Iowa, and New Jersey, showcasing the company’s swift advancement in the mobile sports betting and iGaming sectors.

The Seminole Tribe of Florida solely owns the company and has ambitious plans for its mobile product in the upcoming months, aiming to expand its reach both within and outside the state. recently spoke with Matt Primeaux, the executive managing director of Hard Rock Digital, to explore how the company sees the Arizona sports betting market fitting into its broader strategy.

Here is a more concise and easier to understand version of the conversation transcript.

As Arizona betting apps near their eighth month of operation, what impact do you predict Hard Rock Sportsbook will have on the state?

Matt Primeaux clarifies that Hard Rock Sportsbook is differentiating itself from competitors by focusing on customer engagement and the entertainment aspects of the Hard Rock brand. They are introducing a new app in Arizona and nationwide that emphasizes building a sustainable business rather than just grabbing market share. The company is keeping a close eye on market trends, investing in technology, and improving their product offerings to establish long-term relationships with players that go beyond simple transactions.

What is Arizona’s role in Hard Rock’s sports betting strategy?

Primeaux revealed that Arizona will be the first state to launch the enhanced Hard Rock Sportsbook platform, an upgraded iteration of the current platform in Florida. The company has invested heavily in improving their technology and looks forward to hearing from players as they strive to bring fresh and innovative experiences to the world of sports betting.

Hard Rock Digital is a new and promising company on the rise. Our strategy for long-term success includes attracting top talent, managing our technology and development processes, implementing cutting-edge technologies in the gambling sector, and utilizing the extensive resources of the renowned Hard Rock brand, encompassing casinos, hotels, cafes, concert venues, and musical heritage.

Other Recent Q&As

  • According to a study by the ASU Global Sports Institute, public attitudes towards sports betting are similar to those towards marijuana.
  • Andrew Patterson, President of SaharaBets, stresses that the website’s main emphasis is on Arizona.
  • The President of Fubo Gaming has announced that Arizona will be the company’s primary focus in the coming months.

What is the significance of a tribal-owned sportsbook operator such as Hard Rock collaborating with the Navajo tribe?

Primeaux: When we first connected with Navajo Gaming, it was evident that we were meant to work together. Our partnership is authentic and strong. With their exceptional casino in Arizona, we have the opportunity to test our omnichannel innovation and enhance our ability to merge in-person and online betting experiences. Navajo Gaming has proven to be an excellent partner, and we are excited to continue building upon our relationship. analyzes the potential revenue opportunities in Arizona’s sports betting market in comparison to states where Hard Rock Sportsbook has already been introduced.

At Primeaux, we thoroughly analyze the unique complexities of each market we enter. Our assessment factors in unit economic contributions, the potential for long-term operations, and ensuring a positive user experience. We are confident that our investment in technology and focus on creating distinctive player experiences will give us a competitive edge. We are excited about the innovative projects our Austin product development teams are working on and the progress being made by our Florida marketing and operations teams. What key details should readers know about the introduction of Hard Rock Sportsbook in Arizona?

We are excited to announce the launch of our new platform, bringing the iconic Hard Rock experience to Arizona. Known for its entertainment and lifestyle offerings, Hard Rock has now expanded into the digital realm with Hard Rock Digital. Our team, comprised of experienced professionals from the gambling industry and other sectors, is dedicated to delivering the same high-quality experience online. With marketing experts from top companies like Twitch, PlayStation, Google, and Facebook on board, we are confident in our ability to reach a wider audience and bring the Hard Rock experience to digital platforms. While our physical presence is strong in all jurisdictions, our long-term goal is to make these experiences accessible to even more people through digital channels. We are fully committed to this vision and will work tirelessly to make it a reality.



Peterson Christopher

Peterson Christopher has spent over seven years reporting on sports and sports betting in Arizona, holding positions at, the Tucson Weekly, and the Green Valley News. Currently, he is the lead writer at

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