Scott Butera, President of Fubo Sportsbook, believes that the company has only just begun to tap into its full potential.

Fubo Sportsbook President Scott Butera: Company Has Only Scratched the Surface
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Fubo Sportsbook, the Arizona sports betting operator, had a tumultuous start to the year following its late 2021 launch in the state.

The eleventh mobile sports betting operator to launch in Arizona out of a total of eighteen has accumulated $2.15 million in handle within the first three months of its operation.

Fubo Sportsbook Arizona, in collaboration with the Ak-Chin Indian Community, has set ambitious goals for the coming year.

President Scott Butera spoke with yengols.com about the significant rise in Fubo Sportsbook’s handle, which increased from $453,231.94 in January to over $895,000 in February. They also discussed various topics related to the state’s marketplace.

Here is a brief and simplified version of the discussion.

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Caesars Sports
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Operator’s sports betting handle in Arizona.

DraftKings$1.079B
FanDuel$892.406M
BetMGM$701.557M
Caesars$495.329M
Barstool$136.183M
WynnBET$101.696M
RSI$23.206M
TwinSpires$9.660M
Unibet$4.588B
SuperBook Sports$3.705M
Betfred$3.496M
Fubo$2.153M
Desert Diamond$1.133M
Hard Rock$287,338
SaharaBets$195,547
Digital Gaming$117,625
Golden Nugget$15,398
Bally’s$70
NOTE: Sports betting began in Arizona on Sept. 9. Numbers are through March. Betfred, Golden Nugget, Desert Diamond, Hard Rock, Digital Gaming and Bally’s have only been operational since February.

Fubo does not view other sportsbooks as competitors.

Yengols.com: The Big 3 – FanDuel, DraftKings, and BetMGM Arizona – are leading the way in most states, but all eyes are on Fubo Sportsbook as it aims to grow its market presence in Arizona and beyond.

Scott Butera explains that Fubo Sportsbook plays a vital role in FuboTV, the leading sports-focused live TV streaming platform. Rather than aiming to compete with traditional online sports betting sites, Fubo Sportsbook seeks to enhance the viewing experience for sports fans by seamlessly integrating betting into their live TV streaming. In a unique approach, Fubo has developed an integrated experience within their own ecosystem, as opposed to forming partnerships with external media companies. With over 1 million paid subscribers in 2021, Fubo anticipates that this cohesive strategy will result in a symbiotic relationship where the TV platform drives customers to the sportsbook, while the sportsbook boosts engagement and advertising revenue for the TV platform.

After launching our groundbreaking sportsbook in Arizona, we have seen promising signs that Fubo Sportsbook is enhancing our mission of offering dynamic sports entertainment experiences. In particular, we have observed that customers who participate in both our television and sportsbook services tend to wager more frequently and stick around longer than those who solely utilize the sportsbook. We expect this pattern to result in higher Average Revenue Per User (ARPU) and enhanced financial performance as our audience becomes more engaged across all aspects of our platform.

What is the best strategy for a sportsbook operator to attract new customers in a new state?

Butera emphasized the importance of a dedicated customer base that enjoys placing bets, citing it as a major advantage for the company. Leveraging FuboTV’s already established video audience in Arizona allows them to acquire new users without hefty marketing expenses. The integration of the sportsbook with live TV streaming marks the initial step, with plans to introduce additional features to improve the betting experience on the FuboTV platform, pending regulatory clearances.

Arizona Fubo Sportsbook Monthly Handle

December$34,496
January$453,211
February$895,231
March$770,478

National sports betting is still in its early stages.

Will Arizona maintain its position as a top state in the sports betting market now that California has legalized sports betting? Share your thoughts on yengols.com.

According to Butera, the United States is only just beginning to legalize sports betting. He predicts that as the popularity of sports betting grows among fans across the country, record-breaking numbers will be seen, including in Arizona. The thriving New Jersey market following the legalization of sports betting in neighboring states such as Pennsylvania and New York serves as evidence to support this claim.

Sports betting has become incredibly popular among residents of Arizona, with the recent legalization of this activity being met with great enthusiasm by those who enjoy placing bets in the state. Before it was legal, many Arizona sports fans would travel to neighboring states such as Colorado or Nevada to legally place bets. Now that it is legal in Arizona, residents are continuing to show their dedication and enthusiasm for sports betting without any signs of slowing down.

What do you think makes the Arizona sports betting market unique?

Arizona boasts a vibrant history and culture, deeply rooted in sports with a strong presence in both professional and collegiate leagues. The state’s successful tribal casino industry and rich sports tradition have helped shape a standout sports betting market. With its unique history and potential collaborations with sports teams and tribes, Arizona presents an attractive opportunity for Fubo Sportsbook and other betting companies.

Yengols.com: What are your thoughts on Fubo’s recent launch in Arizona that you can share with our readers?

In December 2021, Butera revealed the debut of the first edition of Fubo Sportsbook in Arizona, in partnership with the Ak-Chin Indian Community. Fubo Sportsbook is the first mobile sportsbook to be connected with a self-owned and operated live TV streaming platform.

Since launching our groundbreaking sportsbook in the state, we have seen encouraging initial outcomes from the collaboration of our sportsbook and video offerings. As we progress, we are dedicated to integrating the viewing and betting experiences to develop a holistic sports entertainment platform for both sports enthusiasts and occasional bettors.

We are just getting started in Arizona and see a vast opportunity ahead. Our goal is to improve the user experience by adding new features that will seamlessly integrate betting into the FuboTV platform, pending regulatory approval.

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Author

Peterson Christopher

For over seven years, Peterson Christopher has been reporting on sports and sports betting in Arizona. He has contributed to publications such as ArizonaSports.com, the Tucson Weekly, and the Green Valley News. Currently, he serves as the lead writer at yengols.com.

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