The General Manager of FanDuel Sportsbook anticipates ongoing expansion in Arizona’s betting market.

FanDuel Sportsbook GM Sees Continued Growth in Arizona Betting
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Over five months ago, Jeffrey Brogan relocated to the west coast to accept a new role with FanDuel in downtown Phoenix.

The seasoned retail sports betting executive shifted into the position of general manager at the FanDuel Sportsbook Arizona Footprint Center retail location, concentrating on expanding the operator’s footprint in the market.

Brogan, who recently moved from FanDuel’s retail sportsbook at Valley Forge Casino near Philadelphia to the Valley, is optimistic about the future of the New York-based company’s Arizona sportsbook.

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Brogan’s belief is primarily shaped by the proximity of FanDuel’s retail facility within the Phoenix Suns’ home arena.

Brogan emphasized to the importance of having a physical retail location for their business. Being able to connect with customers in person and have personal interactions is crucial for building trust and attracting new customers, ultimately leading to business growth.

Establishing trust in the heart of Phoenix’s urban center.

On Sunday afternoon, the close-knit community of fans showed their unwavering support for the Phoenix Suns in the dimly lit sportsbook, eagerly anticipating the beginning of Game 1 against the L.A. Clippers.

No matter if they were rooting for the Suns or Clippers, all fans in the arena seemed to unanimously believe that the Footprint Center sportsbook was the top spot to kill time before the game and engage in Arizona NBA betting.

Brogan is optimistic that FanDuel Sportsbook can increase its market share in the state by taking advantage of major events like the NBA Playoffs, thanks to the receptive audience.

Brogan emphasized their commitment to setting themselves apart from competitors by offering a superior customer experience. This includes having knowledgeable staff readily available on the sales floor to engage with customers, provide product information, and help with using betting kiosks.

All the events happening at the retail level are only helping to strengthen our presence in Arizona, particularly in Phoenix, pun not intended.

Brogan’s goals in Phoenix

Brogan sees his time in Phoenix as an important opportunity to create brand loyalty through a unique sports betting strategy that integrates both retail and online channels, tailored to suit the preferences of Arizona residents.

Brogan illustrated a type of betting where a FanDuel Sportsbook Arizona patron can place a bet in-store and later redeem their winnings through the mobile validation system provided by the operator.

The FanDuel Arizona betting apps system allows users to easily claim their rewards by scanning the QR code on their retail ticket, eliminating the need to go back to Footprint Center to collect their winnings.

Brogan highlighted that the in-arena sportsbook offers FanDuel customers instant help for any in-app problems, like account lockouts, eliminating the need to rely on online or phone support.

These efforts have resulted in a hybrid sportsbook experience that offers the best of both worlds – the convenience of in-person betting and the flexibility of mobile wagering. Customers can savor the ambiance of a sports bar while having the ability to place and cash out wagers immediately on their mobile devices.

Brogan views this as an advantage that will give FanDuel Sportsbook a competitive advantage over its rivals.

Brogan stressed the transition from traditional sportsbooks in Las Vegas to the digital realm, underscoring the importance of the team mastering both retail and online platforms to successfully merge the two. is the top spot for Arizona sportsbook deals and offers during the current NBA Playoffs.



Peterson Christopher

For more than seven years, Peterson Christopher has been reporting on sports and sports betting in Arizona. He has worked at, the Tucson Weekly, and the Green Valley News. Presently, he serves as the primary writer at

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