Greenblatt, CEO of BetMGM, views the State Farm Stadium Sportsbook as the future of betting.

BetMGM CEO Greenblatt Sees State Farm Stadium Sportsbook as Future of Betting
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Thursday morning saw the grand opening of the third Arizona sportsbook situated at a professional sports venue, with members of the media present to witness the event.

The latest addition to the Valley’s landscape is the BetMGM Sportsbook Arizona retail location located at State Farm Stadium in Glendale. Spanning 17,000 square feet, this spacious venue boasts a massive 200-plus foot video board and ample bar and lounge seating for guests to relax and enjoy.

During Thursday’s event, BetMGM representatives, the Arizona Cardinals, and Arizona Governor Doug Ducey all discussed the importance of retail sportsbooks in the Arizona sports betting market.

After the event ended, yengols.com conducted an interview with Kelly Dahliablatt, the CEO of BetMGM. They touched on various topics, including the importance of being the inaugural retail sportsbook at an NFL stadium and BetMGM’s stance on Arizona sports betting apps.

The BetMGM Sportsbook is sure to be a highly sought-after spot during the Super Bowl in Arizona this February.

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Future-themed Grand Opening

Yengols.com: What are your thoughts on the opening of the BetMGM facility at State Farm Stadium today?

Kelly Dahliablatt stated that the partnership between BetMGM and the NFL is a major milestone for both parties. The presence of the state governor, an NFL team owner, MGM CEO Bill Hornbuckle, and herself standing together demonstrates their excitement for the collaboration and its accomplishments.

This would have been unthinkable four years ago. It was just not something that would have been considered. To me, it is all about focusing on what is to come. It involves this location, a partnership with the Arizona Cardinals, and the chance to improve the fan experience, increase revenue for BetMGM, boost the economy of Arizona, and create the first sportsbook of its kind at an NFL stadium.

I think this sets the stage for the potential for more facilities like this in the future. While we need to make sure it is successful and proves effective, it opens up the opportunity to consider other options down the line.

yengols.com inquires about the importance of BetMGM being the inaugural sportsbook to open in an NFL stadium, particularly in Arizona.

Greenblatt stated that although the company has always strived to build strong relationships with NFL teams, this is the first instance of them setting up a physical sportsbook on an NFL property. They have previously sought partnerships with teams due to the valuable benefits of being affiliated with a team.

By aligning with a well-known and trusted entity, BetMGM’s credibility as a newer brand is enhanced.

Our enhanced fan access, stadium advertising opportunities, and VIP player hospitality are all designed to elevate the sports betting experience. The potential impact on other teams in the future is still unknown.

BetMGM thoughtfully evaluates our capital investments as a business, not a charity. It’s important to consider if other teams will follow suit. The main question is whether the sportsbook should be situated inside or outside the stadium.

The profitability of a sportsbook located in the stadium is directly tied to the number of event days. If the stadium is closed and no events are happening, there will be no income or tax revenue generated.

In the end, the availability of the sportsbook on non-game days benefits all parties involved. If other teams can see the potential in this approach, it could present an exciting opportunity.

Arizona marks the one-year anniversary of legal sports betting.

yengols.com: On the one-year anniversary of sports betting in Arizona, we look back on the market’s evolution since our launch. Do you believe the state has surpassed expectations and demonstrated significant growth in handle?

Greenblatt said that Arizona has risen to become one of our top markets nationwide. With a presence in 25 markets, Arizona is now seen as one of our most valuable assets.

We have witnessed true fan dedication, a deep passion for sports, remarkable player loyalty, and growing customer allegiance. This market has been incredibly beneficial for our business.

Arizona’s business-friendly regulatory environment makes it an ideal location for conducting business. The state has been a very positive environment for us, and as you pointed out, Arizona has outperformed other states in the area of sports betting.

After a promising inaugural year of sports betting in Arizona, what steps can yengols.com take to further enhance the growth and prosperity of both Arizona and BetMGM in the coming years?

Greenblatt emphasized that BetMGM has been concentrating on building an omni-channel strategy, with physical sportsbooks present in all MGM casinos across states such as Nevada, Ohio, New Jersey, and Michigan. The objective is to establish a channel-agnostic ecosystem centered on their app.

When attending a game, be sure to stop by the BetMGM sportsbook, which boasts 17,000 square feet of space and a massive 265-square-foot high-definition screen. Here, you can unwind, enjoy the game, and place your bets.

While you’re here, you might want to think about placing a bet with cash or discovering that you have a wallet filled with twenties from a side gig.

When you visit a physical sportsbook, you can bet with cash right away without having to deal with any banking delays or deposit requirements.

What sets the retail environment apart and makes it exciting is its ability to accept multiple currencies and cash, as well as providing a space that enhances the viewing experience for fellow enthusiasts.

In addition, we have found that physical locations serve as effective recruitment sites for digital engagement. Our aim is for BetMGM Sportsbooks to become the top choice for using BetMGM, offering an outstanding experience on all platforms and encouraging brand loyalty year-round, not just on game days.

As a result, we use our retail store as a platform to offer a thrilling and memorable experience that reinforces our brand identity. Our goal is for every person leaving the store to have the BetMGM app installed on their phone, strengthening our brand connection for the future.

yengols.com: Any last words you’d like to share with our readers?

Greenblatt proudly acknowledged BetMGM’s achievements, noting that just four years ago it was merely a concept. The company is now vying for top position in a thriving and profitable industry. The current success is evidence that BetMGM has firmly established itself in the market.

I am brimming with anticipation for what lies ahead and face it with a buoyant outlook, particularly because of the promising opportunities that await.

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Author

Peterson Christopher

Peterson Christopher has a wealth of experience covering sports and sports betting in Arizona for more than seven years. He has worked with ArizonaSports.com, the Tucson Weekly, and the Green Valley News before becoming the lead writer at yengols.com.

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