Arizona’s sports betting market is ready for its first Super Bowl appearance.

Arizona Sports Betting Market Primed for Its Super Bowl Debut

The Arizona sports betting market is ready for an unprecedented Super Bowl Sunday.

Multiple leading mobile sports betting operators in Arizona anticipate a strong demand for the Big Game in the state. yengols.com projects that Arizona sportsbooks could potentially generate $80 million to $120 million in Super Bowl handle, based on historical monthly data.

The Los Angeles Rams and Cincinnati Bengals will face off in Super Bowl LVI at SoFi Stadium in Inglewood, the Rams’ home stadium. Kickoff is scheduled for 4:30 p.m. Arizona time on Feb. 13 and the game will be televised on NBC.

All the essential information about the Super Bowl, from an Arizona perspective.

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The Arizona betting market is a fantastic place to be for Super Bowl Sunday.

Arizona betting apps have reached peak performance for the NFL’s major event, 148 days after the state began operations.

The launch on September 9th aligned with the beginning of the NFL regular season, leading to Arizona’s market achieving its highest first-month handle of $291.2 million.

According to GeoComply, the NFL betting market in Arizona surpassed expectations during its first month, ranking fifth out of 18 states and D.C. with 36.9 million betting transactions.

The Arizona Cardinals’ impressive seven-game winning streak at the beginning of the season had a major impact on the NFL betting market, ultimately propelling the team to their first postseason appearance in six years.

Arizona’s NFL popularity helped the state achieve over $450 million in monthly handles for both October ($486.097M) and November ($466.726M), making it the fastest state to surpass $1 billion in handle. In contrast, New York reached over $1.6 billion in handle in its first month of mobile sports betting in January, although the state had already established retail wagering prior to that.

In both months, Arizona placed seventh in the nation for handle, following behind New Jersey, Nevada, Illinois, Pennsylvania, Michigan, and Colorado, but surpassing states such as Indiana, Virginia, Tennessee, and Iowa.

Arizona’s Super Bowl Debut

Johnny Avello, Director of Sportsbook Operations at DraftKings Sportsbook Arizona, sees the Feb. 13 Big Game as a major opportunity for the company to grow its footprint in the state.

The Boston-based operator has taken control of the betting market in Arizona, generating more than $400 million in revenue during the first quarter of operation. This far exceeds the earnings of the closest competitor, FanDuel Sportsbook Arizona, which brought in $287.155 million.

In an email to yengols.com, Avello mentioned that Arizona has been one of the top-performing states since our launch. As the primary operator in the state, he expects a sustained high demand for the big game.

According to DraftKings Sportsbook Arizona and FanDuel Sportsbook Arizona, the Rams are favored by 4 points to win their first Super Bowl since relocating to Los Angeles in 2016. On the other hand, BetMGM Arizona and Caesars Sportsbook Arizona have Cincinnati listed as a 4.5-point underdog in the game.

For those looking to make a moneyline wager:
  • According to the DraftKings Sportsbook Arizona, the Rams have odds of -190 while the Bengals have odds of +160.
  • According to Caesars Sportsbook, the Rams are favored at -200 and the Bengals are the underdogs at +165.
  • BetMGM in Arizona is providing odds of -195 for the Rams and +165 for the Bengals.
  • FanDuel Sportsbook lists the Rams as -198 favorites and the Bengals as +166 underdogs.

The performance of the Cardinals against the Rams

The Cardinals ended their season in the NFC Wild Card Round with a loss to the Rams, who controlled the game and won 34-11 on Jan. 17 in Inglewood.

The Cardinals and Rams split their regular season series, with Arizona winning 37-20 in Week 5 and Los Angeles coming out on top 30-23 on Monday Night Football in Week 14.

Which team will emerge victorious in Super Bowl LVI?

Yengols.com reports that the Bengals will be making their first Super Bowl appearance in 33 years following consecutive come-from-behind victories against Tennessee (19-16) in the AFC Divisional Round and Kansas City (27-24) in the AFC Championship game.

After a strong start in the playoffs with a dominant win against Arizona, the Rams clinched their spot in the Super Bowl with two hard-fought victories. They began with a surprising 30-27 upset over Tampa Bay in the Divisional Round, and then rallied to win 20-17 against San Francisco in the NFC Championship Game.

Oddsmakers favor the Rams as the top choice because of their standout roster featuring All-Pro talents like Von Miller, Cooper Kupp, Odell Beckham Jr., and Jalen Ramsey, along with the added benefit of hosting Super Bowl LVI at their home stadium.

Yet, it is challenging to not have faith in second-year quarterback Joe Burrow and the incredible path that the Bengals have taken since their historic playoff victory against the Las Vegas Raiders in the AFC Wild Card Round, marking the franchise’s first playoff win in 31 years.

Burrow has truly shined in the playoffs, maintaining an average of 290 passing yards per game while boasting a touchdown to interception ratio of 4:2 and a completion rate of 68.8%. Additionally, Bengals receivers Ja’Marr Chase and Tee Higgins have both delivered outstanding performances, with Chase making 20 catches for 279 yards and a touchdown, and Higgins contributing 14 catches for 209 yards.

I foresee the Bengals emerging victorious in a close Super Bowl match with a final score of 24-20, securing the franchise’s first-ever Super Bowl triumph as the AFC underdogs.

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Author

Peterson Christopher

Peterson Christopher has been a sports and sports betting journalist in Arizona for more than seven years. He has worked for ArizonaSports.com, the Tucson Weekly, and the Green Valley News before becoming the lead writer at yengols.com.

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