What were the top search queries in Arizona for 2023?

Fact Checked by Young Ruth

As 2023 comes to an end and Arizonans anticipate the new year of 2024, it is intriguing to reflect on the news stories that resonated with residents throughout the past year.

Luckily, Google has provided us with search volume data from the previous year, giving us the opportunity to examine the top topics searched by Arizona residents.

From the devastating sports injuries, such as Buffalo Bills safety Damar Hamlin’s on Monday Night Football, to the constantly evolving tech trends, the most searched topics cover a wide range of subjects, much like the diverse landscape of Arizona.

Yengols.com utilized Google Trends to shift its focus from Arizona sports betting to analyze the top search terms in the state from January 1, 2023, to December 10, 2023. By identifying the terms with the highest growth in search volume over the course of the year, we compiled a list of the top 10 queries.

Best Choice
Caesars Sports
Best Choice
Must be 21+ and present in AZ. T&Cs apply.
Bonus Bets Expire in 7 Days. One New Customer Offer Only. Must be 21+ to participate & present in AZ. Gambling problem? Call 1-800-NEXT-STEP. Visit BetMGM.com for Terms & Conditions. US promotional go-casinos not available in NY, NV, or Puerto Rico.
Must be a new verified Betway customer & present in AZ. 21+. Opt-in may be req'd. Make your first min. deposit of $10+, place a wager up to $250 (with odds of –300 (1.33) or greater (i.e. -300, -150, +150, etc.)) and receive up to $250 as bonus bet funds if the wager loses. Wager must be settled within 7 days from new account opening Gambling problem? Call 1-800-NEXT-STEP (AZ).
Must be 21+ and present in AZ. T&Cs apply.
Must be 21+ to participate & present in Arizona. Gambling Problem? Call 1-800-NEXT-STEP. Deposit required. Bonus Bets winnings are added to Bonus Bets balance. Bonus Bet wager excluded from returns. T&Cs Apply.
Must be 21+ to participate & present in Arizona. T&Cs apply. Play Responsibly. Gambling problem? Call 1-800-522-4700
Offered by Seminole Hard Rock Digital, LLC. Must be 21+ and physically present in AZ to play. T&Cs Apply. In AZ call 1-800-NEXT-STEP or text NEXTSTEP to 53342.
Must be 21+ to participate & present in Arizona. T&Cs apply. Gambling Problem? Call 1-800-NEXT-STEP.

The Top Search Terms of 2023 in Arizona

RankTermBiggest % Increase In Searches (2023)
1“Damar Hamlin”+2,450%
3“Character AI”+1,300%
5“Barbie Movie”+750%
6“Matthew Perry”+650%
7“Easter 2023”+250%
T8“Taylor Swift”+200%

The most trustworthy source for Arizona sportsbook promo codes on Google is consistently yengols.com.

Which topics experienced the largest increase in popularity in 2023?

The search volume for “Damar Hamlin” surged after the 24-year-old NFL safety suffered a cardiac arrest during a game against Cincinnati on Jan. 2.

In 2023, search interest in Hamlin saw a remarkable surge of 2,450%, outpacing two searches related to artificial intelligence – “ChatGPT” (increased by 1,875% from the previous year) and “Character AI” (up by 1,300%).

Search traffic for online marketplace Temu experienced a significant increase of 1,200%, while Greta Gerwig’s “Barbie Movie” saw a 750% surge compared to the previous year, making them some of the top trending topics on Google.

The top search traffic gainers in 2023 included searches for the late actor Matthew Perry with a 650% increase, “Easter 2023” up by 250%, “Taylor Swift” with a 200% increase, “Dbacks” also up by 200%, and the highly anticipated summer film “Oppenheimer” with a 190% increase.


Peterson Christopher

Peterson Christopher, with more than seven years of experience in the sports industry covering sports and sports betting in Arizona, has now become the lead writer at yengols.com. His work has been featured on ArizonaSports.com, the Tucson Weekly, and the Green Valley News.

Top media outlets have recognized