BetRivers expands its offerings in the Arizona sports betting market.

We have reached the halfway point in the rollout of sports betting in Arizona, with Rush Street Interactive/BetRivers Arizona becoming the ninth operator to enter the market on Friday afternoon.

BetRivers Sportsbook Arizona was officially confirmed to launch at noon on Friday by the Arizona Department of Gaming, as reported by yengols.com. Bet Rivers has received official authorization to operate in the state.

The company has joined forces with the Arizona Rattlers of the Indoor Football League, establishing a presence in the Arizona market alongside BetMGM Arizona, Caesars Sportsbook Arizona, DraftKings Sportsbook Arizona, FanDuel Sportsbook Arizona, Penn National Interactive/Barstool Sports, TwinSpires Sportsbook Arizona, Unibet Arizona, and WynnBET Arizona.

Bally’s, Betfred, Digital Gaming, Fubo Gaming, Golden Nugget, and SuperBook Sports have received licenses to launch betting apps in Arizona but have not yet started operating.

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Arizona Sportsbook Partnerships

A spokesperson from the Arizona Department of Gaming has stated that 18 licenses out of the 20 available have already been issued to parties. The department has no current plans to distribute the remaining two licenses.

Currently, here is the list of sportsbooks and their corresponding partners in the Arizona sports betting market:

• BetMGM Arizona has been launched through a partnership between the Arizona Cardinals and the Gila River Indian Community.
• Caesars Sportsbook (Arizona Diamondbacks)
• DraftKings Sportsbook hosted the PGA Tour at TPC Scottsdale.
• FanDuel Sportsbook (Phoenix Suns)
• Barstool Sports and Penn National Interactive collaborate at Phoenix International Raceway for NASCAR event.
• Rush Street Interactive presents BetRivers featuring the Arizona Rattlers.
• TwinSpires is a sportsbook run by the Tonto Apache Tribe.
• Unibet Arizona (Quechan Tribe)
• The San Carlos Apache Tribe operates WynnBET Arizona.
• Bally’s (Phoenix Mercury)
• Fubo Gaming is situated within the Ak-Chin Indian Community.
• The Betfred sportsbook situated on the Ft. McDowell Yavapai Nation in Arizona.
• Golden Nugget (Hualapai Tribe)
• SuperBook Sports (Fort Mohave Indian Tribe)
• MaximBet in Arizona is owned by the White Mountain Apache Tribe.
• Navajo Nation (TBD)
• Arizona Coyotes (TBD)
• Bet365 (TBD)

Who is the next to launch in Arizona?

Fubo Gaming seems poised to enter the Arizona sports betting market as a new player.

Yengols.com was informed by company representatives that they are on track to launch in Arizona in the fourth quarter of 2021, with intentions to expand to additional states like Colorado and Indiana.

Bally’s plans to begin operations in Arizona by early 2022, but Golden Nugget has not disclosed any details regarding their potential opening timeline in the state.

When yengols.com reached out for comment, representatives from Digital Gaming, bet365, Betfred, and MaximBet did not respond.

The performance of the Arizona sports betting market.

Rush Street Interactive has recently launched in the Arizona sports betting market, experiencing strong performance in its first month of operation that rivals other states across the country.

According to GeoComply, Arizona ranked fourth in NFL betting transactions among 18 states and the District of Columbia in September, with a total of $36.9 million.

Arizona was ranked fourth in transactions, following New Jersey with 70.5 million, Pennsylvania with 64.6 million, and Michigan with 44.3 million.

Arizona’s NFL sports betting came in fourth place in terms of total transactions, making up 11.2% of the overall volume, trailing behind only three other states.

The surge in betting in the 48th State is due to the Arizona Cardinals’ remarkable 6-0 start, their best beginning since 1974.

The Cardinals are ranked third in Super Bowl betting odds at BetMGM with +450, and are also viewed as strong contenders for the title at FanDuel Sportsbook (+1000), DraftKings Sportsbook (+1100), and Caesars Sportsbook (+1100).