Fubo Gaming expands into Texas market through agreement with Houston Dynamo of MLS
Fubo Gaming achieved a historic milestone on Thursday by teaming up with a Major League Soccer club, marking a significant moment for the operator.
The operator based in New York has formed a partnership with the Houston Dynamo of the MLS and Houston Dash of the National Women’s Soccer League, becoming the official sports betting partner for both teams.
This collaboration between Fubo Gaming and the Dynamo represents a major achievement for both organizations, as it signifies Fubo Gaming’s debut in the professional soccer sphere. However, the success of this partnership is contingent on the legalization of sports betting in Texas, a development that is not anticipated in the near future. At present, there are no imminent proposals for sports betting in the state, and the Texas Legislature is not slated to reconvene until January 2023.
Fubo Gaming made its debut in the Arizona betting apps market towards the end of December.
On Thursday, Houston Dynamo FC president John Walker revealed in a press release that the club’s collaboration with Fubo Gaming represents a major step in the growth of MLS in Texas.
Walker expressed excitement about the partnership with FuboTV and Fubo Gaming, stating that it is a significant milestone for the club. He believes that Fubo Gaming’s expertise in the sports gaming sector will help revolutionize how fans engage with sports in the future. The collaboration with Fubo Gaming’s team of experts is expected to enhance the fan experience and provide top-notch experiences for Dynamo and Dash supporters as the industry evolves.
What is Involved in the Dyamo-Fubo Gaming Partnership
The agreement between the Dynamo/Dash and Fubo Gaming allows the operator to have their name displayed on team-related ads and other promotional materials.
Furthermore, Fubo Gaming has the opportunity to promote its brand through team broadcasts and podcasts, as well as marketing placements on the Dynamo and Dash’s social media channels.
Fubo Gaming has obtained the naming rights to the northeast gate entrance at PNC Stadium, where both teams play, as well as prominent logo placement throughout the venue.
The company’s logo will be prominently displayed on the training tops of the Dynamo and Dash. This partnership reflects Fubo Gaming President Scott Butera’s vision for the company, which originally started in Iowa and later expanded into the Arizona sports gambling market.
In the press release, Butera announced that partnering with the Houston Dynamo Football Club to expand into the Texas market was a major milestone for Fubo. Texas has a dedicated sports fan base and is expected to become a major player in the sports betting industry in the United States. The partnership with the Dynamo includes a range of assets and opportunities for fan interaction, allowing Fubo Gaming to enhance its streaming and betting platform. This aligns with Fubo’s goal of providing personalized and engaging experiences for users.
Partnering with other businesses or organizations can help expand the reach of the soccer market.
Both Fubo Gaming and FuboTV have made it clear that soccer is the primary focus of the company.
Butera stated that FuboTV has recently acquired the exclusive rights to air Premier League games in Canada and has a deep connection to the sport.
In December, Butera told yengols.com that the operator plans to utilize its strong soccer connections in states with large Latino populations, such as Arizona and Texas, to grow the company’s betting operations.
In an interview with yengols.com last December, Butera emphasized the significance of Arizona for their company, citing its strategic location and potential to promote soccer packages in Latin America. Arizona acts as a gateway to South America, a key market for their business, which is why it is their largest state to date and the second one they have expanded into. They believe Arizona holds a lot of promise strategically, as initial results show strong potential in the state.
Fubo Gaming has recently secured its third partnership, this time with the Dynamo and Dash, adding to its existing deals with the New York Jets and the Cleveland Cavaliers.
During the December launch, Butera highlighted the valuable partnership opportunity that soccer provides for the operator, allowing the company to better serve its most loyal customers.
Butera expressed that Arizona is a market where their brand has a significant family presence and strong recognition. They provide coverage for all sports, including over 50,000 events annually, with a particular emphasis on soccer and a Latin American package. Given its geographical location, Arizona is a strategic choice for their services.
Fubo Sportsbook is now offering a new promotion in Arizona, giving new customers the chance to receive a free bet worth up to $1,000 and one month of complimentary FuboTV.
SHARE THIS ARTICLE
Author
For more than seven years, Peterson Christopher has been reporting on sports and sports betting in Arizona. He has contributed to publications such as ArizonaSports.com, the Tucson Weekly, and the Green Valley News. Currently, he serves as the primary writer for yengols.com.
As cited by leading media sources such as: