The partnership between Arizona Sports Betting and Caesars Sportsbook is fueling increased engagement for the Diamondbacks.
For nearly a year, the Arizona Diamondbacks have been collaborating with Caesars Sportsbook Arizona.
Thanks to the approval of Arizona online sportsbooks by the state legislature in 2021, Derrick Hall, President and CEO of the Diamondbacks, observed an increase in fan engagement this season, attributing it to the ability to place bets on the team’s games.
Last week, the club executive provided insights to yengols.com during the official launch of Caesars Sportsbook at Chase Field. The sportsbook is located in the former Game 7 Grill outside the main entrance of the Diamondbacks’ stadium.
Below is a more concise and simplified version of the conversation transcript.
The addition of a sportsbook at Chase Field will elevate the overall fan experience.
yengols.com: What impact will the opening of the Caesars Sportsbook at Chase Field have on the Arizona Diamondbacks?
Derrick Hall eagerly anticipated the collaboration with Caesars Sportsbook Arizona long before construction began in September. The Diamondbacks prioritized partnering with Caesars for their reputation for class, history, experience, and hospitality, making them the ideal fit for the organization.
We are excited about this exciting new development that we think will enhance the experience for all of our fans. It will not only be a place for game days, but a year-round destination that will be enjoyed by both fans and non-fans alike.
Yengols.com is eagerly anticipating the launch of Arizona sports betting apps in about 10 months. We are interested in learning about the D-Backs’ involvement in sports betting and are especially intrigued by their partnership with Caesars Sportsbook.
Hall expressed great satisfaction with the partnership, stating that it has surpassed all expectations. The partner is exceptional, treating them like family and demonstrating the same level of commitment as their other partnerships.
Our philosophy aligns perfectly with theirs, and I am confident that the state is happy with the outcomes. The betting volume has surpassed what we expected, generating additional revenue for the state.
Our primary objective was to ensure operators’ success and achieve the desired outcomes as we work towards nationwide expansion. We aspire to set a positive example for other states and teams.
What are your thoughts on the ways in which sports betting has positively impacted the D-Backs’ business and brand?
Hall noted that the feedback suggests fans are increasingly involved in the games, which is in line with their objective of boosting fan engagement. Consequently, fans have developed a deeper understanding of the team through watching the games.
They are actively involved, whether it’s through betting on our team or others. This has enabled them to bond with our young team and stay engaged throughout every inning of the game.
I believe that interaction is crucial. It goes beyond the results of the game or the numbers on a page. Building a personal connection with every fan is what truly signifies engagement.
Caesars Sportsbook attracts crowds for events other than baseball.
yengols.com: How have MLB teams such as the D-Backs profited from sports betting in the early part of the regular season?
Hall stated that the app has increased attendance at the ballpark by raising awareness that fans can now place bets during the games through the app.
We expect a wide range of visitors to our new retail location, who will not only enjoy our games but also attend various events such as concerts, basketball games, horse races, March Madness, and the Super Bowl.
I am confident that we will continue to experience a sustained level of activity throughout the year, which will be advantageous for both the economy and our community. Our hard work is creating a loyal fan base that will last a lifetime.
There has been a strong and continuous request for this. They have consistently urged us to back and encourage legalized gaming as a part of the experience here, and I believe it has improved the overall experience and increased attendance numbers.
yengols.com: Over the past 10 months, what stands out as the most memorable part of working with Caesars Sportsbook?
Hall: The whole experience has been a lot to take in, but I have been eagerly looking forward to this grand opening event for a long time.
This is sure to be a memorable moment as we officially reopen, partner with the esteemed company Caesars, and welcome Guy Fieri to downtown Phoenix. These are renowned names and brands that people will be eager to associate with, and we are honored to be involved. Witnessing the finished project fills me with pride, knowing that our fans will be frequenting the establishment daily, indulging in sports, delectable cuisine, and making cherished memories regardless of age.
You must be at least 21 years old to place bets, but all are welcome to come and enjoy the experience.
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Author
Peterson Christopher has a wealth of experience in sports reporting and sports betting in Arizona, accumulating over seven years in the field. He has previously worked for ArizonaSports.com, the Tucson Weekly, and the Green Valley News. Currently, he holds the position of lead writer at yengols.com.
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