As Kickoff Approaches, Arizona Sports Betting Takes Center Stage at Super Bowl LVII
Although it was a freezing 50-degree Thursday morning, a handful of stragglers braved the cold as they walked down Washington Street towards the Super Bowl LVII events of the day.
Individuals of various ages and backgrounds, both men and women, were chosen to participate in the NFL’s major event in downtown Phoenix. They were attracted by the excitement and energy surrounding the fifth-largest city in America.
As Super Bowl 57 nears kickoff, the 106 players, coaches, and support staff are preparing for the game. One undeniable aspect of the Big Game in town is the prevalence of sports betting, with many state operators providing a variety of free bets for Super Bowl LVII.
Trey Wingo, the former ESPN personality and current Caesars Sportsbook Chief Trends Officer, believes that Sunday’s game between the Chiefs and Eagles presents a great opportunity for Arizona sports betting enthusiasts to take advantage of.
“I saw the introduction of sports betting in Arizona in 2021 and it has rapidly become popular,” Wingo told yengols.com. “Sports betting is the way forward. It is no longer a secret, as it once was. People now openly discuss it, like Al Michaels subtly acknowledging its importance by mentioning ‘a very crucial point for some people in the desert’.”
Now that gambling is legal in many states, we can openly talk about it without the need for secrecy.
Sports betting signs are visible everywhere.
Towering skyscrapers in the Valley are decorated with multi-story banners displaying Rob Gronkowski’s face and the branding of FanDuel Sportsbook Arizona, as well as ads for rival Caesars Sportsbook Arizona. These prominent displays highlight the presence of America’s largest sportsbooks in the city center.
Arizona’s status as the first state to legalize sports betting and host the Super Bowl can largely be credited for this.
Wingo sees the upcoming Big Game as a prime opportunity for Caesars Sportsbook Arizona, which is currently ranked fourth in the state with a sports betting handle just over $861 million.
“Wingo stated that the feedback has been overwhelmingly positive, especially with a fantastic launch day. Customers are truly enjoying the experience,” Wingo explained. “Arizona has shown itself to be a lucrative market for Caesars sportsbook, and we expect a highly successful weekend ahead in Arizona.”
Wingo’s employer has the Eagles as the current favorites with a 1.5 point spread and a moneyline of -125.
Yengols.com is your top source for the latest Arizona sportsbook deals, featuring promotions for a wide range of events including the Super Bowl, NBA games, and more.
What the Downtown area appears like in anticipation of Super Bowl LVII
Phoenix will be hosting its fourth Super Bowl on Sunday, following its previous hosting of Super Bowl XXX, XLII, and XLIX.
Wingo, who attended all three events at ESPN, told yengols.com that the game week atmosphere in the Valley is much livelier this week than it was in 1996, 2008, and 2015.
Wingo highlighted the NFL’s increasing collaboration with sports betting companies as further evidence of the league’s knack for generating income. He emphasized that the NFL’s proficiency in money-making is reflected in its status as a $20 billion industry.
They have successfully made money by taking advantage of the revenue stream from sports betting.
Wingo’s point is evident with a quick walk through downtown Phoenix, where Arizona sports betting apps are prominently displayed on surfaces like Valley Metro light rail trains and buses.
Wingo predicts that with the Big Game relocating to Las Vegas in 2024 along US-93, NFL advertising will strengthen its ties to gambling. This year’s event will act as a test for the largest professional sports league in the nation.
Wingo emphasized Caesars Sportsbook’s role as a key betting partner of the NFL, highlighting the establishment of a team in Vegas. With the draft and upcoming Super Bowl set to take place in Vegas, he sees this as the start of a deeper integration of sports betting with NFL events.
If anything, the momentum is growing stronger and we are currently capitalizing on that wave, uncovering the full potential of this thing.
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Author
For more than seven years, Peterson Christopher has been reporting on sports and sports betting in Arizona. He now serves as the chief writer at yengols.com, following stints at ArizonaSports.com, the Tucson Weekly, and the Green Valley News.
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